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Saturday, August 06, 2005


What is Press Release Optimization?

Small and medium sized businesses are always looking for opportunities to gain an edge over their larger competitors. One search engine optimization tactic that can be very effective is press release optimization. News web sites like Yahoo News, Google News and MSNBC Searchbot receive millions of site visitors per day. An ever increasing number of individuals are getting their news and information from news aggregator services and news web sites offered by search engines and blogs. Press release optimization enables relevant, newsworthy information about your company and solutions to achieve visibility where your target audience is looking. With keyword optimization more...

Originally Posted on 8/6/2005 4:37:54 PMContent source: http://www.allbusiness.com/blog/SearchEngineSmarts/3968/002936.html?RSS=3968


Search Engine Strategies Conference San Jose

Just a quick note that I will be covering Jupiter Media's Search Engine Strategies Conference August 8-11, 2005 at the San Jose McEnery Convention Center with posts here on Search Engine Smarts. This conference is looking to be one of the biggest SES conference ever with 60 sessions and many more attendees. Last year there were 1100 paid attendees with 4000 overall including conference hall passes. Luckily, I've been able to secure interviews with some pretty interesting companies and of course, there will be the social events where the real networking happens. In the past Yahoo has thrown pretty impressive more...

Originally Posted on 8/6/2005 4:17:52 PMContent source: http://www.allbusiness.com/blog/SearchEngineSmarts/3968/002902.html?RSS=3968


Search Engine Optimization Careers

What an amazing year it's been so far. I don't need to tell you that search marketing is hot right now. While a lot of companies are still investigating search engine optimization and paid search advertising, many other companies are investing in those initiatives enthusiastically. As a result, the need for talented search engine professionals is on the rise. For example, my company, TopRank Online Marketing, has 3 positions open right now: SEO Manager, SEO Copywriter and Linking Specialist. Even though our business deals 85% with organic search engine optimization and we refer almost all paid search advertising projects to more...

Originally Posted on 8/6/2005 9:18:59 AMContent source: http://www.allbusiness.com/blog/SearchEngineSmarts/3968/002885.html?RSS=3968

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