SEO for Small Business

I just noticed a post on Pocket-lint that a new podcasting search engine has launched, called podscope. Podscope is powered by TVEyes, a company that has been indexing TV and radio broadcasts since 1999.
Their technology makes every word searchable within a podcast and enables the audio indexing of podcast content as well as video blogs and personal videos.
It works pretty well. Search results allow you to expand an entry to display controls for play, pause etc and show the number of hits for each. The only part that plays within podscope is a snippet surrounding the keyword phrase, but there is a link provided to the source web site or feed if you want to listen or download the entire file.
There are some definite keyword optimization opportunities here - podcasting SEO. What's nice is that it will be a bit easier to spot keyword stuffing in this format!
Here's another resource for finding podcasts: Podcast Directory

Also, Danny Sullivan started podcasting today, which should be pretty cool. No archived podcasts on that link yet, but you can subscribe.

Tags: Podcasting, Search Engine


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http://www.sebura.com
Originally Posted on 8/21/2005 7:59:47 PMContent source: http://toprank.blogspot.com/2005/07/podcasting-search-engine.html

As I was speaking with a prospective search engine optimization client today, I noticed a link in the footer of their web site to the web design company that created it. I followed the link to find out more information because you can often get a sense of a company by the type of web design firm they've used.
The web design firm site was straight forward and contained the usual information: design examples, about us, services, etc. When I clicked on services I noticed "search engine optimization" and on that page I found this description for "Doorway Pages":
"A doorway page (also known as a beacon or magic page) is a page of text linked to your site to improve your search engine ranking. Basically, this is a page of text that mirrors keywords and descriptions throughout your site."I almost fell off my chair with laughter. I haven't seen mumbo jumbo like this in a long time. Even as far back as 5 years ago, SEOs were shunning the practice of doorway pages.
So I started poking around and found sites like this and this. Companies must still be falling for this old, useless tactic, otherwise there would not be sites out there promoting it.
There's no magic solution in SEO. A quick fix is quick trouble. Even black hat SEOs have to work hard to do what they do.
Spend all the time you'd waste recovering from the quick fix and invest it in creating a well structured site that is logically organized and contains well-linked, fresh content and you'll be ahead of the game short and long term.

Tags: SEO, search engine optimization


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http://www.sebura.com
Originally Posted on 8/21/2005 7:32:46 PMContent source: http://toprank.blogspot.com/2005/07/magic-seo.html

Blog search engine Technorati CEO David Sifry was interviewed in BusinessWeek recently.
He makes some good points in that he doesn't see search engines as competition and wishes them "good luck" when it comes to creating a blog-specific search engine.
"What Technorati is trying to do is looking at the Web in a different way. And the way that I like to think of it is, it's like this big river, it's like this conversation flow. It's about people and conversations."
Services like Technorati and the blogosphere in general represents a serious paradigm shift in the way information is distributed and organized. The rate at which search engines update their enormous databases seems quite slow in comparison to how quickly blog posts are available on Technorati. If blog search engines can continue to improve quality and do a better job of filtering out blog spam, I see no reason why more users wouldn't migrate more of their search activity to the blogosphere.

Tags: Technorati, blog search engine, David Sifry


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Originally Posted on 8/21/2005 6:50:45 PMContent source: http://toprank.blogspot.com/2005/07/technorati-bring-it-on-google-yahoo.html

MSN Launched a new screen saver with features for: search, RSS feeds, photos, weather, messenger and more. My initial response was, "Why have all that on a screen saver?" but it is an interesting idea as it puts many of the services MSN offers in front of you - easily accessible. That of course means you need to have the MSN Search Toolbar with Desktop Search already installed. MSN Blog, SEW


Tags: MSN, MSN screen saver


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http://www.sebura.com
Originally Posted on 8/21/2005 6:04:44 PMContent source: http://toprank.blogspot.com/2005/07/msn-screen-saver-beta-search-rss.html

Yahoo updated 360 by incorporating Flickr (happy now Thomas?) and feeds. Unfortunately I was only able to add a Yahoo Groups feed, but not a feed for the AllBusiness.com column I write or the Feedburner RSS feed for this blog. What's up Y360?
The Flickr addition is very good news.
More details from the Y360 dev team blog - via Battelle although I first noticed the feeds option when I was reading Rustybrick's 360 blog

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http://www.sebura.com
Originally Posted on 8/21/2005 4:41:42 PMContent source: http://toprank.blogspot.com/2005/07/yahoo-360-adds-feeds-and-flickr.html

Article: Search Basics and Best Practices according to Forrester - DMNews

Using blog search for business - Mark Cuban


URL Trends for Online Marketing Blog - cool tool that tracks trends in your ranking, link popularity and social bookmarking.
MSN launches MSN Virtual Earth while Google merges satellite images with map data in a Google Maps Hybrid

Chris Sherman of Search Engine Watch publishes new book: Google Power

Make your own customized Google Logo

Now you can tag with IceRocket just like Technorati Tags


Tags: Mark Cuban, Ice Rocket Tags, Google, MSN


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http://www.sebura.com
Originally Posted on 8/21/2005 12:13:34 PMContent source: http://toprank.blogspot.com/2005/07/search-engine-marketing-news.html