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Thursday, June 09, 2005

 

Engagement is the New Buzz Word

If you have read any of eMarketer newsletters or recent e-mails on 'engagement' you may have seen a recent article by Kevin Lee that discussed how new measurements in online and offline media need to include this term 'engagement'.

http://www.clickz.com/icom_includes/feeds/clickz/news-news-10.xml

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