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Thursday, August 11, 2005

 

Interactive Marketing Needs Standards

The first keynote session at ad:tech Chicago included Ted McConnell, Manager Interactive Marketing Innovation for P&amp;G and Jeff Bell VP Chrysler &amp;amp; Jeep. First up was Ted McConnell from Procter &amp;amp; Gamble. He started out discussing the state of interactive: what's working and what's not working. He offers big kudos to the interactive industry for being so innovative and creative. Last year there was a $9.6 billion spend on interactive out of $264 billion overall. That means only a 3.7% of total ad spend and interactive has been around 10 years. Why? The underlying problem with interactive is acceptance. Interactive more...

http://www.sebura.com
Originally Posted on 8/11/2005 7:11:22 PMContent source: http://www.allbusiness.com/blog/SearchEngineSmarts/3968/002786.html?RSS=3968

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