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Tuesday, August 02, 2005

 

Paid Search Branding and Tools - ad:tech

In the ongoing effort to maximize advertising spending on paid search campaigns, companies are continuously looking for ways to improve efficiency and ROI performance. Vendors develop tools to help automate the labor intensive task of managing large paid search campaigns, but Dana Todd, CEO of Sitelab says, "Automation has not met up with reality." The "Paid Search and Keyword Optimization for Gurus" session of the ad:tech conference in Chicago covered a variety of topics dealing with paid search ranging from optimizing best practices to case studies of using paid search for branding. First up was Dana Todd, who described her more...

http://www.sebura.com
Originally Posted on 8/2/2005 8:00:25 PMContent source: http://www.allbusiness.com/blog/SearchEngineSmarts/3968/002805.html?RSS=3968

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